La Via lattea, important member of Euronics Group, with several stores in Sicily and Calabria, is restarting its local growth: the new store in Capo D’Orlando is the first stage and new openings are following it by the end of 2021.
The store was inaugurated the 23 of July in Contrada Muscale, in the city center. Its surface is 1.300 mq and 15 sales assistants are ready to guarantee a great, perfect and accurate service.

La Via Lattea is a strong promoter of the project of the store digitalization and Wins gives its contribution with the new concept of The Future Store. Totem, tablet and interactive screens are a support for the clerks and the clients because of the optimization of the customer experience: thanks to the integration with external suppliers, the virtual shelf becomes potentially unlimited and satisfies every need of the customer.

Francesco Interdonato, Chief Executive La Via Lattea, Euronics Group

“We are sure that ecommerce can’t replace the shopping experience in store, especially for our local context: digitalization become the strategic instrument to enrich out services of pre and post sale in store and it’is part of the wider minute loyalty program of our customers.”