Future store e-commerce is a public website through which the final customer can consult the same products found in MIA digital store, finalize orders and choose between home delivery or in-store pick-up.
The difference from the usual e-commerce website is the detailed user profiling this module can offer: when the user logs into its reserved area, he/she will find tailor-made offers, promotions and suggestions. If the user is not logged in, the website will not provide any information.
MIA is a compliant application, thought for the final user that offers the classic e-commerce platform functions: browsing, comparing and buying products, or just logging into one’s private area.
Online shopping experience is enriched: by accessing the site with their credentials, the end customers can access to special prices and promotions; the physical store with its products and all its dedicated services opens the doors to the web.