Companies that want their sales force to be focused on their customers and on their connection and commitment to the brand, need a winning strategy for customer engagement.
An enriched shopping experience leads to immediate clients’ gratification by the prompt satisfaction of all their needs, helps loyalty processes to the chain, makes customers more inclined to future purchases.
Targeted and customized promotional campaigns, birthday or anniversary wishes, dedicated discounts based on previous purchases… the customer has his own specific identity and now the retailer has the chance to enhance this information to anticipate his needs and to deal with him through this brand new onstore intermediate environment which joins online and the physical store.
The omnichannel strategy thus integrates into the sales process, supports the company in customer knowledge, identifies their needs, and proposes the correct solutions: Wins innovative applications track, structure, analyse, identify and satisfy customer preferences, for a more performing customer experience and a better consumer satisfaction.
Tools to know and satisfy customers’ needs
CRM Store and Campaign Manager are crucial for the management of customers’ data and preferences because of their punctual in store and online activity tracking (product display, purchases, searches, access tool used, etc…).
Due to its “statistical intelligence”, Campaign Manager can can analyse past promotions and compare different types of segmented users to learn the behaviours and automatically propose a successful campaign of the past again, or recommend a wrong campaign of the past to be redefined.
The Smart flyer brings a real time and costs saving for the company: Let’s put an end to classic promo leaflets, general purpose and not focused at all! Now the retailer can place hundreds of promo products into a database, problem solved! Our Smart flyer can analyse the customers behaviours and generate customised flyers for single clients, who can immediately purchase the desired item and choose the best option for him to collect the product.
With Inspire the “buying tips” become automatic today! Thanks to item-based and user-based algorithms, the software customizes the offer for each customer: based on the analysis of the previous purchase habits related to a specific loyalty card, the platform can propose customised suggestions to support the sales assistant in cross-selling operations.
Our Case History
Vincenzo Pennacchia - ICT Manager SIEM Euronics Group